Overview
- Images of the Harry Potter character are appearing in homes and offices as festive décor, including Spring Festival couplets, posters, and fridge magnets.
- The Chinese rendering of Malfoy as Ma Er Fu features ma for horse and fu for fortune, making the name feel especially auspicious this year.
- Merchants on e-commerce platforms such as Taobao are selling themed stickers and magnets to meet rising demand.
- A shopping centre in Henan displayed large vertical banners featuring Draco Malfoy with messages wishing wealth and good luck, according to photos cited in coverage.
- Tom Felton acknowledged the craze on Instagram, sharing a mall banner image and noting that Draco has suddenly come to symbolize Lunar New Year in China.