Overview
- Dr Squatch unveiled the Feral Fox collaboration on September 14, offering a bundled natural bar soap and Invisible Glide deodorant built around Megan Fox’s so-called “Formula of Attraction.”
- The company says only 5,000 Feral Fox units will be produced, and it opened a U.S. raffle for 1,500 bundles with winners to be notified on September 18.
- Product details from Dr Squatch list scent notes of bergamot, sea salt, driftwood, juniper berry, sandalwood, musk and vintage leather, plus soap ingredients coconut oil, shea butter and kaolin clay.
- Megan Fox promoted the launch on her Instagram Stories, and Dr Squatch plans to allocate additional limited quantities to Target and Walmart online and to international channels.
- The release continues Dr Squatch’s strategy of novelty celebrity tie‑ins designed to drive publicity and quick sales rather than broad long‑term distribution.