Overview
- The kickoff event runs June 11–14 with daily hours from 11 a.m. to 5 p.m., making the short activation a weekend centerpiece for Downtown Disney.
- Guests can find live DJ sets and stage entertainment plus family activities such as photo ops, games, crafts, cornhole and complimentary face painting at the Downtown Disney LIVE! Stage and lawn.
- Splitsville Lanes is serving World Cup–themed menu items including Golden Boot Wings, a Red Card mocktail and a Yellow Card cocktail, and those menu items will remain available through July 19 to match the tournament.
- Downtown Disney promoted the kickoff with an official Instagram ‘sneak peek’ and presented the activation as the first item in a broader slate of summer events at the district.
- The short, family-focused tie-in uses the global World Cup moment to boost daytime foot traffic and dining at the resort and signals more seasonal activations for Downtown Disney this summer.