Overview
- Douglas Elliman announced the formation of Elius, a wholly owned business to build AI products from the brokerage’s proprietary data and internal systems.
- The company said it will use Google Cloud technology with implementation support from Zazmic to power Elius’s models and enterprise infrastructure.
- Elius will draw on Douglas Elliman’s brokerage records and a roughly $27 billion development‑marketing pipeline to offer pricing tools, market insights and lead‑matching services.
- Executives said the project will be funded from existing cash, disclosed no launch dates or revenue targets, and expects operating‑cost reductions as AI automates finance, marketing, commissions and other workflows.
- Leadership warned the shift will reduce headcount by a significant but unspecified amount and framed the move as a response to a cooling housing market and rising competition from tech‑driven rivals.