Overview
- Hasbro announced Doug Bowser’s appointment to its board alongside Carla Vernón in a January 20 press release.
- Bowser retired as Nintendo of America’s president and COO on December 31, 2025, making the board move a rapid post-retirement transition.
- Board chair Rich Stoddart and CEO Chris Cocks praised the new directors for their leadership in consumer brands, franchise management, and consumer experiences.
- Bowser led Nintendo of America for roughly six years, overseeing the Switch 2 launch and growth in licensed merchandise, and he has been succeeded by Devon Pritchard, the first woman to hold the role.
- Hasbro oversees major IP through businesses and brands including Wizards of the Coast, Transformers, Monopoly, Nerf, Peppa Pig, Magic: The Gathering, and Dungeons & Dragons.