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Doubao Tops 100 Million Holiday Users as China’s AI Giveaway Blitz Drives Qwen Orders to 200 Million

A private tracker ties Doubao’s surge to Spring Festival Gala exposure, reflecting a subsidy-fueled holiday user grab.

Overview

  • Data from AICPB.com shows ByteDance’s Doubao surpassed 100 million daily active users on Feb. 16, roughly quadrupling early-February levels.
  • ByteDance linked the spike to its partnership with CCTV’s Spring Festival Gala, reporting 1.9 billion AI queries during the broadcast.
  • Alibaba’s Qwen peaked at 30 million daily users on Lunar New Year’s Eve and held 22 million by Feb. 21, with AICPB citing stronger retention from practical use cases.
  • Tencent’s Yuanbao reached 50 million daily users on Feb. 16 after a 1 billion yuan coupon push but experienced the sharpest post-holiday drop, the tracker reported.
  • Alibaba reported nearly 200 million holiday orders placed via Qwen and said over four million users aged 60+ completed purchases in two to three exchanges, while Meituan counted 100 million Xiaotuan itinerary users and Alibaba’s campaign totaled 3 billion yuan in subsidies.