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Dortmund Icon Norbert Dickel Voices Shock at Jürgen Klopp’s Red Bull Role

The longtime stadium announcer questioned why the revered former coach chose a polarizing multi‑club project run by Red Bull.

Overview

  • Norbert Dickel said on the Football Finance podcast that he initially did not believe reports that Jürgen Klopp had joined Red Bull as Head of Global Soccer.
  • Dickel argued the move “doesn’t fit,” noting Klopp does not need the money and remains widely admired by fans around the world.
  • Klopp accepted the Red Bull position earlier this year and now oversees football operations across RB Leipzig, RB Salzburg, New York Red Bulls, and Brazil’s Bragantino, with the company also invested in Paris FC and Leeds United.
  • Coverage underscores that Red Bull’s corporate, multi‑club model is contentious among traditional supporters, contributing to the backlash to Klopp’s decision.
  • Dickel said he recently saw Klopp at a wedding but that they did not discuss the Red Bull appointment.