Overview
- The campaign centers on a short ad in which 50 Cent pulls props that nod to longtime rivals, including cheese puffs and combs referencing Sean “Diddy” Combs.
- Additional digs include an ABC book alluding to Floyd Mayweather, a clock tied to Ja Rule’s “Always on Time,” and a Branson Cognac bit framed as four years or 50 months.
- DoorDash describes the effort as built for multi-screen engagement across social platforms with added creator content and surprise moments through Sunday, Feb. 8.
- At least one outlet reported the spot will not air during the televised Super Bowl broadcast, underscoring its social-first distribution.
- Clips have circulated widely online, prompting discussion over the cognac “50 months” line that viewers linked to Diddy’s recent 50‑month sentence.