Overview
- DoorDash said a new partnership with Empire Company will bring more than 1,000 grocery and convenience locations across all 10 provinces onto its app.
- The rollout includes 12 banners such as Sobeys, Safeway, IGA, FreshCo, Farm Boy, and Longo’s, plus convenience brands Needs, Boni-Soir, and Voisin, with many locations eligible for DashPass savings.
- DoorDash reports an average of nearly 10,000 items per Empire store on the app, and deliveries in the five largest cities take under an hour on average.
- A launch push features recipe content from creator Sylvia Nguyen and a limited 30% off offer running April 27 to May 3 to encourage first-time grocery orders.
- Some coverage cites a smaller rollout, with one outlet reporting 500 plus stores while DoorDash’s release states 1,000 plus, reflecting differing counts reported during the rollout.