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Donor Sues Town Branch Park for $800,000 Over Omitted Memorial Name

The case tests how binding donor naming agreements are when a park uses uniform signage and enforces a nonrefundable donation policy.

Overview

  • A lawsuit filed Tuesday in Fayette Circuit Court asks Town Branch Park to return $800,000 that a Texas philanthropist paid toward a pledged $2 million gift after she says the park failed to give her son a named Water Play Area as promised.
  • The plaintiff, Susan Naylor, says her 2021 pledge included the right to consult on and approve donor-recognition signage that would read for her late son William Naylor Smith, but the installed feature is labeled simply “Waterplay.”
  • Town Branch Park has publicly said it followed a uniform donor-signage design, that donations are irrevocable and nonrefundable, and that Naylor missed a scheduled 2025 payment that could affect naming rights.
  • Naylor’s complaint names park executives and asserts breach of contract, fraud, negligent misrepresentation, and unjust enrichment while seeking repayment, interest, attorney’s fees, and additional damages.
  • The dispute surrounds a high-profile downtown revitalization project and could prompt closer scrutiny of naming agreements, payment schedules, and nonprofit fundraising policies going forward.