Overview
- Half Magic Beauty is expanding into Sephora UK with a limited Euphoria x Half Magic collection.
- Donni Davy says glitter is joyful for every age and calls age-based makeup rules outdated.
- Glitterpuck, a pressed iridescent glitter, uses a wet-to-dry formula that keeps fallout low and reads well on camera.
- Her complexion ethos favors a soft, skin-like glow, reflected in the Beam Trap balm that adds light without a harsh highlight.
- Davy built the brand with A24 after Euphoria’s viral looks so fans could easily recreate them with film-informed, fast-to-use tools.