Overview
- Domino’s unveiled the Garlic & Herb dip ice cream on Wednesday, July 29, making the dessert by hand-stirring its signature dip into dairy sourced from Devon.
- The company handed out samples on Brighton seafront to gauge reaction and beachgoers gave mixed responses that ranged from disgust at the garlic taste to curiosity and surprise.
- Domino’s described the move as a playful extension of an “iconic” dip and said customers can opt for an extra drizzle of the sauce on top of the ice cream.
- The chain is promoting wider trial with a limited giveaway reported by one outlet that says UK adults can sign up for free deliveries, though the precise entry rules were published by a single source and not universally confirmed.
- The launch follows Domino’s recent novelty marketing stunts such as a garlic-and-herb chocolate egg and a pepperoni-themed perfume and is likely to keep the brand in social media conversation as customers decide whether the flavour is a one-off gimmick or a memorable summer curiosity.