Overview
- Domino's announced the Domino on Tuesday and said the pizza will roll out in stores nationwide on Aug. 31.
- The Domino is a Detroit-style, logo-shaped personal pizza baked in a rectangular pan with a Parmesan-encrusted crust, two layers of cheese, choice of sauce, up to three toppings, and a garlic-seasoning finish.
- Domino's confirmed the item will be eligible for its Mix and Match promotion, with a two-topping Domino offered as one of two or more menu items for $6.99 each where available.
- The company said consumers in independent testing rated the Domino highly, but it did not disclose the testing methodology or sample size, leaving that claim unverified in public coverage.
- Domino's framed the launch as a strategic product play from a global chain with more than 22,500 stores and a mostly franchised U.S. system, aiming to leverage heavy digital sales and meet demand for single-serve customization.