Overview
- The launch was announced June 11 and will offer the brand’s “first pour” at the grand opening of Dolly’s Tennessean Travel Stop in Cornersville, Tennessee, on June 24.
- Cup of Ambition was developed in partnership with Community Coffee and will launch with Light, Medium and Dark roast blends.
- The travel stop that will host the debut is built as an experiential roadside destination with fuel, truck parking, EV chargers, a trucker’s lounge, dining, live music and a dog park called “Doggy Parton.”
- After the June 24 debut the collection will expand beyond the travel stop with ground coffee and K-Cup formats planned for grocery, mass-market and travel retail later in 2026.
- Parton framed the brand around her song “9 to 5” and a work-ethic message, and the move ties into a wider push this year that includes hotels, Dollywood events and expanded merchandise, which could boost foot traffic and product sales at her Tennessee sites.