Overview
- The Dodgers and Uniqlo introduced “Uniqlo Field at Dodger Stadium” at a Wednesday press conference in Los Angeles.
- Branding will appear above the batter’s eye in center field, on the facade below the press box, and on grass along the baselines.
- An early‑season event will feature large fan activations and LifeWear giveaways inside the ballpark.
- Uniqlo will add in‑store displays at select California shops and roll out community programs in Los Angeles, with more details due in May.
- Executives called it the company’s first major U.S. sports partnership and a step to raise Uniqlo’s profile and reach new customers.