Overview
- At a Wednesday press conference in Los Angeles, the Dodgers and UNIQLO announced the field will be called UNIQLO Field at Dodger Stadium and revealed new signage around the park.
- UNIQLO branding now appears above the center-field batter’s eye, beneath the press box facade, and on the grass along both baselines, while the venue keeps its Dodger Stadium name for the ballpark itself.
- The agreement is UNIQLO’s first major sports partnership in the United States, and the Japan-based retailer enters with a global network of more than 2,400 stores and about 80 in the U.S.
- The rollout includes an early-season in-stadium event with LifeWear giveaways, in-store displays at select California shops, community programs detailed in May, and a June 21 fan giveaway night, according to AP and team statements.
- Uniqlo founder Tadashi Yanai told the Los Angeles Times the pact runs five years at more than $125 million, and Dodgers chief Stan Kasten said sponsorship revenue helps fund the roster as Japanese stars like Shohei Ohtani draw added corporate interest.