Overview
- The Reputation & Trust 2025 results rank dm first with a score of 4.14, a level the model classifies as excellent.
- Tesla places 30th of 30 at 2.48 and drops 0.77 points from 2024, the largest one-year decline recorded since measurements began in 2013.
- The June 2025 survey polled 3,594 Germans aged 15–65 and averaged eight reputation dimensions on a 1–5 scale across 30 frequently named firms.
- Rewe (No. 7), Lidl (No. 8) and Aldi (No. 10) enter the top 10 for the first time, and Tesla ranks below Deutsche Bahn, which is 27th.
- Other low scorers include Shein (2.51), Nestlé (2.56), Deutsche Bahn (2.68) and Temu (2.76), and some outlets attribute Tesla’s slump to Elon Musk’s conduct and proximity to President Donald Trump, a media interpretation not established by the study.