Overview
- In an interview on the Diverse Mentality podcast, DJ Whoo Kid said hip-hop’s recent commercial softness stems from fewer releases by Drake.
- He characterized Kendrick Lamar’s surge as a brief “moment,” citing the run sparked by “Not Like Us” and a Super Bowl halftime performance.
- Industry coverage has noted a recent stretch with fewer rap tracks high on the Billboard Hot 100, including a period when Drake’s “What Did I Miss” was the only hip-hop entry.
- Drake’s ninth studio album, Iceman, is scheduled for May 15, and outlets frame it as a potential catalyst for stronger crossover chart performance.
- The Source reported that hip-hop still makes up about 25% of U.S. music consumption, highlighting that Whoo Kid’s view is commentary rather than proven cause.