Overview
- Moore purchased all 27 of Tee Shirt University’s name-and-number T‑shirts for roughly $1,200 and asked the store to give them away free to fans.
- The assistant manager said Moore initially did not identify himself and later returned to reveal he was the player.
- Store staff put $0.00 price tags and a note reading that the shirts were paid for by D.J. Moore, and reporting says most shirts were claimed when the giveaway became public.
- The move is being reported as a standalone, personal act of community outreach with no reported formal involvement from the Bills organization.
- Moore’s action has been covered by multiple local and national outlets and is discussed as an early step in building goodwill with Buffalo fans after his offseason trade from the Chicago Bears.