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DiVine Opens to the Public as a Vine-Style App

The public launch tests whether a nostalgia-driven, decentralized app that blocks AI-made uploads can attract creators and paying brands.

Overview

  • DiVine removed its invite-code requirement on Wednesday and opened to everyone, offering six-second looping videos and a “classic” tab with more than two million restored Vine clips.
  • The project is led by Evan Henshaw-Plath and financed by Jack Dorsey, who the company says holds no equity or ownership stake.
  • The app enforces provenance by requiring in-app recording or a C2PA digital paper trail and uses AI-detection to block videos judged to be AI-generated.
  • DiVine is built on the open Nostr protocol to give creators more control and to avoid a single company shutting the service down.
  • The company is courting creators and brands and is testing native partnerships such as Taco Bell, but it has not settled on a long-term revenue model and says it may consider paid services or limited advertising.