Overview
- AdHoc released two episodes per week across four weeks for a total of eight, starting on October 22, and says the cadence sustained interest.
- CEO Michael Choung calls the approach “insane” and says that from a production standpoint “no one should do this,” cautioning it is not a universal template.
- Coverage reports the game has surpassed two million players as Choung notes week-on-week playership kept doubling during the rollout.
- Leadership frames episodic publishing as a multiplier for strong creative work, not a remedy for weaker projects or a guarantee of success.
- Choung says the team was “basically a live-service game for a month,” with veterans of Telltale arguing the short, predictable cadence helped where longer gaps can sap momentum.