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Disney’s Live-Action Moana Opens to Poor Reviews and Soft Box Office

Weak early demand plus low critic scores put pressure on Disney’s costly remake strategy.

Overview

  • The live-action Moana opened in theaters Friday and has received largely negative reviews, holding roughly a 32–35% critics score on Rotten Tomatoes.
  • Early commercial signs are weak: the film earned about $4.5 million in Thursday previews and industry trackers have trimmed opening-weekend estimates into a roughly $40–65 million range with many exhibitors expecting $40–50 million.
  • Director Thomas Kail has publicly defended the remake as not a scene-for-scene copy, but many critics describe it as too close to the 2016 film and have called the project unnecessary or a cash grab.
  • The film carries a high reported pre-marketing budget near $250 million, which raises a steep break-even threshold and increases the stakes for strong box-office legs and international revenue.
  • Beyond box-office questions, the production generated an estimated $39 million in economic activity for Hawaiʻi and hundreds of local hires, and Disney talent have signaled franchise plans including development of Moana 3.