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Disney’s DEI Retreat Gains New Detail as Laid-Off Engineer Describes a Workplace ‘Vibe Shift’

A viral first‑hand account underscores a pivot toward business-focused talent metrics inside Disney.

Overview

  • Josh Daws, a Disney software engineer for 12.5 years who was laid off in April, used an X AMA to say DEI peaked in 2020 and has steadily waned as a “vibe shift” took hold.
  • Disney’s chief HR officer, Sonia Coleman, replaced the “Diversity & Inclusion” performance metric in early 2025 with a “Talent Strategy” factor tied to business results.
  • SEC filings in late 2025 omitted the terms “diversity,” “equity,” and “inclusion,” and reporting says the Reimagine Tomorrow program was wound down, signaling a formal reset.
  • Daws said a small and vocal group pushed progressive messaging while many employees, including conservatives and Christians, focused on their work.
  • He attributed his layoff partly to being remote and to industry pressures from AI tools, indicating cost cuts that favor on-site teams and automation across media tech.