Overview
- Disney used race weekend at Daytona International Speedway to unveil a new slate of Cars toys, apparel and accessories tied to the film’s 20th year.
- The assortment features Tonies audio figurines, Track Talkers with character dialogue, NASCAR-themed die-casts inspired by real racers, playsets, Mini Racers with water-activated color changes, and LEGO and DUPLO sets.
- Products were presented as Walmart exclusives available both in stores and online, with displays highlighting Lightning McQueen, Tow Mater and Radiator Springs favorites.
- Invited outlets reported hands-on access through photo ops, track-line signing, garage tours and pit-lane vantage points as part of the branded activation.
- Event tie-ins included Daniel Suárez’s connection to the Cars franchise and toys, on-site reports of Kurt Russell driving the ceremonial pace car, and Bart Simpson serving as honorary starter waving the green flag.