Overview
- Magic Key members can pick up a complimentary, personalized Disneylandia button by presenting a valid Magic Key at Disneyana in Disneyland Park or Kingswell on Buena Vista Street.
- The button, which reads 'Disneylandia es más feliz con' and includes a blank for a name, will be distributed starting September 15 and is limited to one per Magic Key holder while supplies last.
- Disneyland positioned the item as part of its broader Disneylandia merchandise push and Heritage Month programming that has included character interactions, special dining and PhotoPass opportunities.
- The free button gives passholders a collectible that emphasizes family and intergenerational connection through Spanish-language copy and guest personalization.
- This member perk follows Disneyland's recent seasonal activity such as Halloween Time and signals a targeted effort to deepen engagement with Spanish-speaking visitors and boost related merchandise interest.