Overview
- A Main Street, U.S.A. shop at Disneyland Park has started using new black, Star Wars-branded backing cards on a selection of trading pins, replacing the plain white cardboard long used for open editions.
- The updated cards feature a predominantly black background, a shiny black “Disney Pins” logo at the bottom, the Star Wars logo rendered in Aurebesh at the top, and a gray geometric border that echoes Lucasfilm design cues.
- Pins observed with the new backing include Stormtrooper, Darth Vader, R2‑D2, the Mandalorian, and an Ewok design, while many other Star Wars pins across the resort remain on the original white backing.
- The pins with the new cards are reported to be open editions, so the change affects presentation rather than limiting availability or creating rarity for collectors.
- The shift toward franchise-specific packaging aligns Disney retail with Lucasfilm branding and is expected to expand across U.S. parks and the Disney Store as inventory cycles out, with new pin releases continuing on the regular weekly schedule.