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Disneyland Appears to Phase Out MagicBand+ Sales

Reports point to a sell-through strategy driven by guest adoption of phone-based MagicMobile.

Overview

  • Several Disney news sites reported Monday that MagicBand+ is now sold at only three Disneyland locations, with remaining stock expected to sell through without new shipments.
  • Disney has not issued a formal statement, and reports cite empty shelves and cast members telling guests that restocks are not planned.
  • At Disneyland the band handled park entry, Lightning Lane taps, and some show effects, while many guests now use the Disneyland app and MagicMobile passes on their phones or Apple Watch.
  • MagicBand+ remains available across Walt Disney World and on the Disney Store website, and existing bands in Anaheim are expected to keep working because the RFID touchpoints are already in place.
  • Analysts tie the shift to lower demand from a local-heavy crowd, the need to charge MagicBand+ batteries, and a broader move to lower-cost, phone-first services that reduce manufacturing and stocking of wearables.