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DisneyFormula 1 'Velocity' Collection Debuts on Disney Store

Early access targets subscribers, signaling a scarcity play for collectors of both brands.

Overview

  • The Disney x Formula 1 Velocity collection went live Thursday on Disney Store with a Private Access window and some items available for pre-order.
  • The range includes shirts, hoodies, a quarter-zip, long-sleeve tees, baseball caps, a crossbody bag with enamel charms, plush and keychains, plus patches and sticker sets.
  • Prices run from $11.99 to $150, and the drop features collectible pins including a crest design and a racing helmet motif.
  • A Disney Store–exclusive Mickey T-shirt launched first for email, text, and app subscribers and will reach general shoppers after the early window.
  • The release sits within the season-long Fuel the Magic campaign, with products sold online and at select Disney Store locations including Disneyland Paris and Disney Store Europe.