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Disney–F1 ‘Fuel the Magic’ Launches at Las Vegas GP With Maestro Mickey Bellagio Spectacle

The debut activation signals a multi-year plan to take Disney characters plus show-scale experiences to select Formula 1 races through 2027.

Overview

  • Disney Live Entertainment staged a bespoke, ~3‑minute Bellagio fountain show led by Maestro Mickey, blending fountains, pyrotechnics, projection mapping, and a drone finale.
  • ESPN captured and shared the performance on X, extending the Las Vegas moment to global F1 audiences.
  • The Sphere displayed Mickey imagery during the activation, reinforcing the citywide production footprint around the Grand Prix.
  • A limited Disney x Formula 1 merchandise collection debuted at the F1 Las Vegas Hub inside The Venetian and on DisneyStore.com, tying retail to the launch.
  • Weekend programming included character appearances, a pitlane walk, a community event, and the Disneyland Band performing the national anthem, with Disney’s Josh D’Amaro later highlighting the partnership’s strategy in a LinkedIn post.