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Disney–F1 ‘Fuel the Magic’ Expands to Montreal With F1 Academy Collection

The rollout links race‑week fan experiences with timed product drops to boost girls’ participation in motorsport.

Overview

  • Disney and Formula 1, which detailed the Montreal program on Thursday, set May 21 for the first Disney x F1 Academy launch alongside a Montreal‑themed capsule.
  • At Circuit Gilles Villeneuve, the fan zone will feature a Minnie and Daisy‑inspired show car, surprise character moments, and on‑site shops tied to the weekend race.
  • Timed drops hit in sequence: Velocity is live, the Core line adds new pieces Friday, Uniqlo UT arrives in Canada Monday, and the F1 Academy plus Montreal capsule land May 21, with a limited dog set on sale at F1 Hub Montreal.
  • Fans can buy across channels that include trackside stores, F1.com, the F1 Grand Prix Plaza in Las Vegas, select Disney Store flagships, and Uniqlo locations in Canada.
  • Leaders say the F1 Academy tie‑in uses Minnie and Daisy to reimagine racing merch and to inspire young female drivers, linking the campaign to Round 2 of the women’s development series during the May 22–24 Grand Prix.