Overview
- Walt Disney World used the My Disney Experience app on May 4 to control entry for Star Wars merchandise at Disney’s Hollywood Studios and at a second site in Disney Springs.
- The Hollywood Studios queue filled almost instantly after opening, leaving many guests without a return time.
- A separate queue at Once Upon a Toy in Disney Springs gave shoppers without park tickets another path to the merchandise.
- Disney set the virtual queue to space out arrivals and keep stores and nearby walkways from overflowing during peak demand.
- The move reflects selective use of virtual queues after Disney scaled them back for rides in favor of standby lines and Lightning Lane access.