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Disney World Details Passholder-Only Popcorn Bucket, Merch Debuting May 1

Disney is using limited drops to drive repeat summer visits.

Overview

  • Multiple outlets on Wednesday reported Disney’s full plan for V.I.PASSHOLDER Summer Days, including an Ashley Taylor–designed popcorn bucket for Annual Passholders debuting May 1 at carts in all four parks and Disney Springs.
  • Buying the bucket requires a linked Annual Pass and government ID, supply is first-come while it lasts, purchases are capped at two per transaction, and discounts do not apply; valid park admission and any needed reservations still apply.
  • The new Passholder merch line—hoodie, tee, Loungefly crossbody, baseball cap, and Corkcicle canteen—arrives May 1 at EPCOT’s Creations Shop, then expands the week of May 10 to the Emporium, World of Disney, and Discovery Trading Company with the standard 20% Passholder discount.
  • V.I.PASSHOLDER Summer Days runs May 1 through July 31, with a Toy Story magnet available for pickup at EPCOT’s Creations Shop during regular hours, limited to one per Passholder with proof of pass in the My Disney Experience app.
  • Weekday dining deals from May 1 to July 31 offer 20% at some restaurants and up to 40% at others, which could pull more Passholders into Monday–Thursday visits.