Overview
- Disney Parks Blog published the Faniversary Frenzy lineup that packages milestone anniversary products across many franchises into limited‑edition collections for the D23 event.
- Most items will debut at D23 with select pieces released early at D23 Day and any remaining stock offered on DisneyStore.com after the shows.
- Highlighted releases include a limited edition Mia Thermopolis doll for The Princess Diaries, an Esmeralda doll and Dooney & Bourke pieces for The Hunchback of Notre Dame, Alice in Wonderland apparel and accessories, Atlantis collectible dolls, and Dumbo plush.
- Organizers will control demand with virtual queues, timed product drops and cashless mobile checkout to manage on‑site crowds and give remote fans staged access.
- Heritage Auctions is running an authenticated Disney sale online that will conclude with a live auction at D23 as part of Disney’s broader anniversary strategy to drive collector interest and partner collaborations.