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Disney Unveils 2026 Cutie Ghost Collection With Parks-First Release

The parks-first rollout aims to drive in-park traffic by creating limited availability that often leads to rapid sell-outs.

Overview

  • The collection, which Disney unveiled July 29, will arrive at Disneyland Resort and Walt Disney World Resort on August 3 and hit DisneyStore.com on August 10 at 8:00 a.m. PST.
  • The 2026 lineup refreshes the fan-favorite Cutie Ghost theme with a pastel pink-and-orange palette and ghostified Mickey and Minnie designs.
  • Merchandise spans apparel, accessories, and home goods including a sports jersey, T-shirts, a pullover sweatshirt, ear headbands, a mini backpack, dishware, a stainless-steel tumbler, and decorative pillows.
  • A Kendra Scott jewelry collaboration of earrings, necklaces, and a bracelet will be sold exclusively in the parks while at least one item, a Ghost Mickey tabletop bubble blower, is reported as a DisneyStore exclusive.
  • Because last year’s release was a hit and Disney stages park-first, limited runs to create scarcity, fans and collectors are expected to shop early in parks or monitor DisneyStore.com for quick sell-outs and possible restocks.