Overview
- Disney announced the retail lineup for D23 The Ultimate Disney Fan Event, scheduled for Aug. 14–16 in Anaheim, and positioned the show floor around a central D23 Marketplace.
- The D23 Marketplace will carry curated franchise collections, including a Princess Diaries 25th Anniversary Collection, global Disney Parks items, Star Wars and Marvel releases, and Disney Fine Art.
- A new standalone D23 Marketplace Pin Store will drop limited-edition pins daily, and select booths such as Mickey’s of Glendale and the Walt Disney Company Store will offer exclusive apparel and archive-inspired items.
- Walt Disney Imagineering will debut a lifestyle brand called Disney .YNSD and the Walt Disney Company Store will run two locations that include specialty items like HARVEYS bags made from decommissioned Soarin’ Over California seatbelts.
- Organizers are using virtual queues (available to fans within a 90-mile radius with daily openings), mobile/QR checkout with home shipping, and The Disney Experiences Auction on Aug. 16 with live and online bidding; select event merchandise will go on sale to the general public online starting Aug. 17 at 8 a.m. PT.