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Disney to Sell $1,200 'Ultra Jumbo' World Princess Pin at D23

The 16-inch, 150-piece release signals Disney's push into event-only high-end collectibles, likely drawing large crowds, rapid sellouts, higher resale activity.

Overview

  • D23 has confirmed the World Princess Week ultra-jumbo pin will be sold at the Mickey’s of Glendale pin store during the convention, with multiple outlets reporting an August 14 pin drop for the piece.
  • The collectible measures about 16 inches, features all 13 official Disney Princesses, and arrives in a presentation-ready magnetic closure display box with an ornate frame rather than a standard trading pin backing.
  • Disney set the retail price at $1,200 and limited production to 150 units, positioning the item for serious collectors rather than casual park guests.
  • Reporters and fan sites warn buyers to expect intense competition at D23, likely virtual queues and quick sellouts, and there is no official confirmation that the pin will be sold beyond the event.
  • The release highlights a broader strategy of offering premium, event-exclusive merchandise that drives scarcity, fuels resale markets, and concentrates demand at fan conventions.