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Disney to Require Login Before Queues for New Pin Releases

The change introduces account-based safeguards to curb bots, bulk buying, and misuse.

Overview

  • Disney confirmed that shoppers must be logged in before entering the online queue for newly released pins, with the update rolling out in the coming weeks.
  • The company said recent launches already used safeguards that combine account requirements, enhanced security features, and active traffic monitoring.
  • Disney stated it is evaluating the system continuously and plans further enhancements as it refines the experience.
  • Weekly Pin-Tastic Tuesdays drops often sell out within minutes, with collectors reporting failed checkouts, unstable queues, bots, and bulk purchasing.
  • Pin trading, introduced in 1999 as a casual park activity, has evolved into a competitive collector market that has faced issues including counterfeits and, in Tokyo, a full trading ban.