Disney Tests Ray‑Ban Meta Smart Glasses for Park Guides and Imagineering Visualization
The company detailed exploratory trials in an official Imagineering episode without a public demo or rollout date.
Overview
- Imagineers described a hands-free virtual guide that answers questions about architecture, story elements, and merchandise as guests look at objects in the parks.
- The Ray‑Ban Meta hardware’s cameras, microphones, and speakers enable look‑and‑ask interactions with audio delivered through the glasses.
- Behind the scenes, teams are testing mixed‑reality previs on cleared construction sites to preview future buildings, pathways, and sightlines at full scale.
- Leadership framed the approach as a way to reduce phone use and preserve shared, in‑person experiences by keeping guests’ eyes up and engaged.
- The uses were outlined in a new We Call It Imagineering episode, and Disney-focused outlets report the work remains in testing with no announced timeline for public use.