Overview
- Disney announced on Oct. 15 a company-wide creative partnership with Dude Perfect that will place select existing Dude Perfect library content on Disney+ and commission original programming tied to events such as Super Bowl LXI, the 50th anniversary of Star Wars, and Marvel’s Avengers: Doomsday.
- Both companies issued statements confirming the agreement and praising the fit between Disney’s franchises and Dude Perfect’s family-friendly, stunt-driven style, with quotes from Asad Ayaz at Disney and co-founder Garrett Hilbert at Dude Perfect.
- The arrangement is broader than streaming: Disney and Dude Perfect say the partnership will span entertainment, sports, consumer products, and live experiences, though specific projects, release dates, and financial terms were not disclosed.
- Dude Perfect has grown from a 2009 college trick-shot YouTube channel into a full studio with an 80,000-square-foot Frisco, Texas facility and a $100 million funding round in 2024 aimed at expanding live events and products, positioning the group to execute larger cross-platform activations with Disney.
- Industry observers say the deal continues Disney’s recent strategy of signing creator-driven partnerships to attract younger audiences and expand short-form and event-focused content across Disney+, ESPN, parks, and merchandise channels.