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Disney Store to Launch Haunted Mansion Collection on July 6

The online drop, which includes a limited‑edition Werecat Lady doll, signals Disney is accelerating Halloween sales by pairing a timed store launch with earlier park sales and social media teasers.

Overview

  • Disney officially confirmed a new Haunted Mansion Collection will arrive on DisneyStore.com on July 6 with apparel, accessories, home décor, plush and collectibles.
  • The release will include a limited‑edition Werecat Lady doll that Disney says will be sold online and will also appear at Walt Disney World and Disneyland retail locations.
  • Park shops at Magic Kingdom, Disney Springs and Hollywood Studios have already received and are selling Haunted Mansion pieces and general Halloween apparel ahead of the online launch.
  • Disney promoted the drop with short teaser reels showing Haunted Mansion imagery and villains on its official Disney Store social channels, hinting at additional Halloween drops to follow.
  • The timing reflects a deliberate shift to front‑load Halloween merchandising so Disney can lengthen the selling window, drive early trip planning for fall events, and create rapid demand for limited or returning collectible items.