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Disney Store Returns With Limited-Time Pop-Ups Starting May 23

The pilot tests a partner-run move back to in-person shopping through immersive, short-run locations.

Overview

  • Disney said Wednesday it will open new “Disney Store Limited Time” locations to bring back in-person shopping.
  • The first site opens May 23 at Ross Park Mall in Pittsburgh, with a second at Westfield Garden State Plaza in Paramus, New Jersey in the fall.
  • Disney says shoppers can expect opening ceremonies, immersive store design, and items sold only through Disney Store.
  • The pop-ups will operate with Go! Retail Group and remain open through the holiday season, with grand opening details still to come.
  • This test follows years of U.S. store closures and a shift online, giving fans a brief chance to revisit a beloved mall experience.