Disney Store Returns in Test Pop-Up Opening Saturday in Pittsburgh

Overview

• The first 'Disney Store Limited Time' location, which opens Saturday at Ross Park Mall in Pittsburgh, launches Disney’s trial run of short-term mall stores.
• Disney partnered with Go! Retail Group to run the pop-ups, a low-commitment setup meant to test demand and guide any broader retail comeback.
• A second site is planned for Westfield Garden State Plaza in Paramus, New Jersey, with an opening targeted for the fall.
• Each store will feature Disney, Marvel, and Star Wars products along with Disney Store staples such as morning opening ceremonies and themed in-store design.
• USA Today reported the two sites are expected to stay open through the 2026 holiday season or slightly longer, giving Disney time to evaluate results after years of store closures tied to its e-commerce shift.