Overview
- The Oxford Street flagship closed and cancelled the in‑store sale of the Disney Lorcana Curator’s Collection: Heroines Edition after crowds became unmanageable and police were called on Friday, July 17, 2026.
- Hundreds of fans had queued overnight, with eyewitnesses saying waits of 12–15 hours were common before groups of organised resellers pushed to the front and stole physical queue tickets.
- Police and store security helped disperse the crowd when pushing and shoving created a safety risk, and the store reopened later for general shopping without the limited Lorcana stock.
- Disney said it will share further purchase options for the scarce set and conduct an internal review of in‑store launch procedures to prevent similar safety and crowd‑control failures.
- The incident highlights how a five‑location, ultra‑limited release and large resale profits on secondary markets have turned premium card drops into targets for scalpers and increased pressure on retailers to use ticketing, online lotteries, ID checks or stronger barriers.