Overview
- Six styles are available now: Snow White, Belle, Tinker Bell, Ariel, Cinderella, and a youth Disney Princess dress.
- Adult dresses are priced at $69.99 and the youth version at $49.99, with the collection sold only at the Disney Store online and not in parks.
- All adult styles include built‑in shorts with pockets, built‑in sports bras, and adjustable straps, using polyester/elastane performance fabric.
- Character‑driven details include Belle’s satin rosette, Ariel’s shell brooch and signature, Tinker Bell pixie‑dust prints, Cinderella glass‑slipper motifs, and a youth dress with princess silhouettes and a tiered skirt.
- Coverage positions the dresses for workouts, park days, and runDisney events, with several outlets noting expectations of rapid sellouts.