Overview
- Disney Store began its September rollout Monday with a men’s outerwear collection and new apparel, and the company has scheduled additional dated releases through October.
- The calendar includes a Mickey Home Collection and Winnie the Pooh plush and keychains on September 8, a Guest Relations Cast Member special-edition doll on September 10, Lightning McQueen Dinoco Crocs and another doll at 8 a.m. PT on September 16, and a Cinderella limited-edition doll for Walt Disney World’s 55th anniversary at 8 a.m. PT on October 12.
- The merchandise mix spans apparel, accessories, home goods, toys, collectibles and limited-edition dolls and features partner collaborations with brands such as Nike, Loungefly, Pandora, BaubleBar and Kendra Scott.
- Disney Store is running site promotions that include up to 40% off select items and free standard shipping on orders of $85 or more with the code SHIPMAGIC.
- Recent park-first previews and fast sell-throughs have created urgency for collectors and casual shoppers, so fans should watch announced 8 a.m. PT release windows, plan in-person park visits for exclusive items and expect quick sellouts and secondary-market activity.