Overview
- Disney Store Times Square and select Disney Parks, which launched events on Friday, June 19, handed out free welcome decks to give newcomers a ready-to-play introduction to Magic.
- Onsite programming features staffed Learn to Play demo tables and organized play run by partners such as Laughing Dragon Events in California and Hareruya in Tokyo to support new and returning players.
- Artists David Palumbo (Polabo) and Jim Cheung held scheduled signing sessions at the Times Square event while other locations hosted appearances by Magic artists who worked on the set.
- Select venues are offering limited promo cards—including Victor Adame Minguez’s Command Tower, a Tokyo Loki card by Eric Deschamps, and a Shuri promo slated for D23—with distribution tied to purchases or event registration while supplies last.
- The park and store activations serve as a prerelease marketing phase ahead of the set’s global retail release on June 26, with preorders available through local game stores, Amazon, and other retailers and the events intended to broaden the player base.