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Disney Sets Phased Bluey Merchandise Launch for Parks and Online

The plan links park-branded products to new Bluey experiences to deepen engagement with visiting families.

Overview

  • Disney announced Friday a new Bluey collection with a staged rollout across Disneyland, Walt Disney World’s Animal Kingdom, and DisneyStore.com.
  • At Disneyland, select items are already on shelves in Fantasyland at Fantasyland Theatre Valet and Fantasy Faire Gifts, with a broader resort release later this spring.
  • Animal Kingdom will carry the same line ahead of Bluey’s Wild World opening on May 26, with availability at Island Mercantile and Conservation Station.
  • The range features pins, create-your-own headbands, plush with detachable Mickey Ear headbands, apparel, and accessories that use Disneyland and Walt Disney World logos and icons like fireworks and Mickey ice cream bars.
  • Select pieces will arrive online this summer, and MickeyBlog previewed the line after a media event, underscoring Disney’s push to sync merchandise with new Bluey park offerings.