Overview
- Disney plans a heavy Dolby Cinema, D‑Box, and 4DX push for Avengers: Doomsday, according to trade reporting that says the film was not shot with IMAX cameras.
- Dune: Part Three was filmed for IMAX and has secured those auditoriums exclusively for several weeks, which restricts IMAX access for Marvel’s release.
- Both films are still slated to open on December 18, 2026, setting up a same‑day fight for premium screens in the peak holiday window.
- Reports say Disney also aims to book chain‑branded large formats, such as AMC’s extra‑large premium screens, to broaden high‑end availability beyond IMAX.
- Studio messages diverge, with Warner touting Dune 3’s IMAX‑driven upside and Disney pointing to billion‑dollar non‑IMAX precedents like Barbie and Lilo & Stitch.