Overview
- Disney launched its 626 Day program on Friday, June 26, with pop-up activations in Newport Beach, Shanghai, Tokyo, London, Lisbon and three cities in Taiwan, and most sites will remain open for days or weeks after the launch.
- The Disney online store released exclusive Stitch items and ran a one-day 26% off promotion for orders meeting a threshold, while several limited pieces sold quickly or showed as sold out.
- Disney Parks supported the campaign with new park novelties — including a Tropical Stitch straw clip at Disneyland Resort, limited‑edition 626 Day pins at Walt Disney World with per‑guest limits and quantities, and surprise Stitch meet‑and‑greets at EPCOT.
- The program includes third‑party partner products and activations, such as an Oral‑B co‑branded 'Ohana Brushing Club' in Lisbon and new Stitch lines from LEGO, Citizen, Funko, Loungefly, Pandora and GUND to widen retail reach.
- Disney announced a new short, 'Lilo & Scratch,' slated to debut alongside Hexed on November 25, 2026, a content tie‑in that extends the franchise presence beyond the day’s retail and experiential push.