Overview
- All commercial slots for the 98th Academy Awards on March 15 are sold out across ABC and Hulu.
- An average 30-second spot is priced above $2 million as overall rates rise by double digits from 2025.
- A total of 42 advertisers are onboard, with 18 returning and 24 new, including Rolex and first-time Proud sponsor Burger King.
- Burger King will receive live on-air call-outs, with broader sponsor integrations spanning red carpet, after-show, and interactive streaming ads using Oscars IP.
- Disney reports Oscars streaming ad revenue up 76% year over year and social up 46%, marking a sixth straight sellout for its major live tentpoles.